Too Hyped?

It has been nearly over a week since the release of the final installment of Microsoft’s epic sci-fi first person shooter Halo 3. Shops held special midnight madness sales to please their eager customers who had rushed to pre-order the game. In fact, Halo 3 is now the fastest-selling pre-ordered game in history boasting more than one million pre-orders. The first two previous games which was released in 2001 and 2004, respectively sold a whopping 14.5 million copies worldwide. The franchise, which is exclusive to the X-box platform single-handedly put the game machine on the map. It turned a generation of gamers into fans of the first-person shooter genre.
It’s extremely clear that Microsoft has taken this game to another level by promoting not just the game itself, but other merchandise as well. From action figures, posters, advertisements, beverages, cars, clothing, comic books, consoles and three versions of the game itself. Halo is everywhere and it’s growing out of the gaming industry. While this kind of marketing has worked on lots of levels in the past. I can't help but think that in some ways it might be a disadvantage to the title. Not only does it make it difficult for the game to live up to everyone's expectations as a gaming title, it also leaves other people (some of whom might be fans) wishing they just didn't have to hear about it anymore. Why aren’t other highly anticipated games hyped as much as Halo? Easy.. because its Microsoft.

This Youtube clip (unable to embed) states a lot of the points that I agree on.
http://www.youtube.com/watch?v=TaGPeTYA6xg
This is relevant to my point of the article because it supports what I think. Simply, I’m trying to say is that Halo is just another first person shooter game that everyone has been expecting, however due to the amount of popularity that has been pumped through it. It is overly exaggerated as one of the best game of all time. This hype is more of a trend than a personal liking if you ask me.